The Great Elephant Census

The Great Elephant Census is designed to provide accurate and up-to-date data about the number and distribution of African elephants by using standardized aerial surveys of tens of hundreds of thousands of square miles. Dozens of researchers flying in small planes will capture comprehensive observational data of elephants and elephant carcasses. Dr. Iain Douglas-Hamilton of Save The Elephants talks about changing hearts and minds to save elephants and why the census is so important.